When you have 70 million users on a platform with 70 million song, every user gets a song. All you have to do is get your thumbs ready to race towards your favorite song, reach it and be the first to claim it.
When you claim your favorite song your profile picture will be featured on the player, song page and on your Anghami profile till end of year.
More than 50K songs were claimed 3 hours after launching the campaign.
The campaign was divided into 3 phases: teaser phase, educational phase and announcement phase.
1- TEASER PHASE
In this phase, we were teasing users by posting on social media videos of thumbs working out and getting ready, without revealing the cause.
All videos led to the campaign's landing page were we included more infos about the campaign.
Instagram & Facebook teaser
Instagram & Facebook teaser
Tiktok teaser
Landing Page
2- EDUCATIONAL PHASE
Since this campaign is new to users, we had to educate them by showing them a tutorial on "how" they can claim their favorite song once the campaign is live.
3- ANNOUNCEMENT PHASE
Announcement phase was done on social media, in app and on the landing page.
RESULTS:
More than 50K songs were claimed few hours after launching the campaign with a hilarious response on social media.
The campaign was featured on Campaign Middle East
